Racial Stereotyping In A Variety of Media Texts

In this blog, we will be looking at some racial texts and ads and what they are insinuating.

In this paragraph I will explain which race is usually displayed in an ad, after this paragraph I will give examples of these types of racist ads. The most famous race to be made fun of in ads is obviously African-Americans. There are always ads about their stupidity, the way some blacks speak, their speed, their inequality to whites, how "scary" they are. Asians are usually put in ads that are smart and sophisticated, as is the stereotype that all Asians are geniuses. Arabs are put into ads about explosives, the desert and other racist ads. And Mexicans are put into ads about tacos, burritos, hopping borders and how large their families are.

These advertisements were generally thought to be created in the past. The sad thing is, these ads are still around today. I always see ads for African Americans in sports commercials, Mexicans for ital pasta commercials, and Asians for rice and computer commercials. It needs to stop. How is Canada accepting of all the different ethnicities if we are still making jokes about them in advertisements and commercials.

In reality, these commercials and ads are the ones starting stereotypes. Black people like fried chicken and grape drank. Asians like rice and curry. Mexicans like tacos, burritos. And the most famous one, black people always steal. Stupid little jokes about black people stealing televisions, how other races are not as strong as whites are all made from these belittling advertisements.

Now, we will be taking a look at some of these insulting ads.

Anything surprising about this? The black people who just happen to be jacked are bowing down to the successful white man. Intel, a very popular computer company being bluntly racist to African-Americans.

A syrup brand, showing an African-American who says "dis sho'", a stereotype stating that African-Americans do not speak as fluently and correct as whites do.

A Quesadilla advertisement showing Mexicans. This is very insulting to Mexicans as the caption states "Real Mexicans know where to get real Mexican."

What do you think people's first take on this one would be? That black people are scary people, that everyone should be frightened of them. If you read further, you see that the advertisement actual reads, "Scared? You should be. He's a dentist." Brought to you by the Commission for Racial Equality.

Another advertisement about African-Americans not being able to speak properly. Saying "aint" instead of "Maybe Cream of Wheat doesn't have vitamins. And also, how African-Americans cannot spell correctly. 

These racist advertisements need to end. They are condescending towards many ethnicities. They start offensive stereotypes. They do not make Canada Canada. They make our country just as bad as Alabama back in the civil rights days. So end these advertisements, make our country equal for every race.

Thanks for reading! Learn more at  http://voices.yahoo.com/racial-stereotypes-media-38872.html